About Us
Viva Slough exists to make Slough a place where people are happy, healthy and proud of where they live.
Founded by local social entrepreneur Vineet Vijh, Viva Slough is a grassroots movement-turned-social enterprise that has quietly become one of the town’s most active engines for change. At its heart is a simple belief: if people feel connected, creative, and confident, a place's reputation transforms naturally.
Over the past few years, Viva Slough has built an integrated model for regeneration that blends culture, wellbeing, skills and storytelling. Its work is delivered through four flagship strands:
Press releases
Slough Comes Alive: Hundreds Join High-Energy Flash Mob Showcasing...
Slough’s High Street and Salt Hill Park became stages for an extraordinary show of unity, creativity and pride this Saturday, 28 th of March, as... read more
01.04.2026 • By Viva Slough
“Slough Is Not What You Think” — Town Launches Digital Hub to Power 2028...
A Digital Home for Slough’s Story, Creativity and Collective Voice Slough has today launched its official Town of Culture 2028 digital... read more
02.03.2026 • By Viva Slough
Slough Announces Cross-Sector Steering Group to Shape UK Town of Culture...
Slough has announced the formation of a broad and inclusive Town of Culture 2028 Steering Group , bringing together a wide-ranging coalition of... read more
23.02.2026 • By Viva Slough
Slough announces bid for UK Town of Culture 2028
A town ready to rewrite its story Slough has today announced its intention to bid for UK Town of Culture 2028 , launching a bold campaign... read more
17.02.2026 • By Viva Slough
