About Us
Viva Slough exists to make Slough a place where people are happy, healthy and proud of where they live.
Founded by local social entrepreneur Vineet Vijh, Viva Slough is a grassroots movement-turned-social enterprise that has quietly become one of the town’s most active engines for change. At its heart is a simple belief: if people feel connected, creative, and confident, a place's reputation transforms naturally.
Over the past few years, Viva Slough has built an integrated model for regeneration that blends culture, wellbeing, skills and storytelling. Its work is delivered through four flagship strands:
Press releases
Slough announces bid for UK Town of Culture 2028
A town ready to rewrite its story Slough has today announced its intention to bid for UK Town of Culture 2028 , launching a bold campaign... read more
17.02.2026 • By Viva Slough
